A typical person on the Internet uses a search engine nine times per day to search for something online. The words or phrases that the person uses in their search are called keywords. Using keywords is a very important aspect of making money blogging. Depending upon the specific topic your blog is about you will need to perform keyword research accordingly. If you are trying to sell books then you will need to use the term books is your root keywords and find your secondary keywords for your root keyword as well.
Taking this a step further you can also use technology currently available to track trends on the Internet for your keyword. If you are selling a product that is brand-new to the market you will need to take your research a step further. Some keywords will bring you more traffic than others; making use of the trend feature in Google will show you exactly which ones will do what. By properly researching your keywords you will be setting your site up for success. Some other important aspects of keyword usage include your anchor text, domain name, content, title and description, heading and meta-tags. Your keyword density is of utmost importance. You want to include it enough so that the search engines understand what your blog is about yet you do not want to use your keywords too much because it will look like spam.
The ideal number of keywords in your blog should be somewhere between 2 and 4% density. So in a 500 word long blog post your keywords should not appear more than 15 or 16 times. You can make use of your secondary keywords and longtail keywords to limit over-usage of the primary keyword. Following these rules and using keywords properly in your blog can mean the difference between success and being at the end of the search rankings. Make sure to do your keyword research properly and study the guidelines laid out by search engine's and you are sure to succeed every time.
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